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Innovation, Market Archetypes and Outcome: An Integrated Framework, by Soumodip Sarkar
Download Innovation, Market Archetypes and Outcome: An Integrated Framework, by Soumodip Sarkar
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This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
- Sales Rank: #13355372 in Books
- Published on: 2010-08-03
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .49" w x 6.10" l, .68 pounds
- Binding: Paperback
- 202 pages
From the Back Cover
Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework.
The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.
Most helpful customer reviews
0 of 1 people found the following review helpful.
A must read for all interested in the science of innovation
By A. Isabel Costa
Soumodip Sarkar (Indian economist, former consultant and university professor in Management), one of Europe's leading researchers in entrepreneurship and innovation, has managed to produce an intuitive yet rigorous account of basically all the concepts and relationships that matter for the study and practice of innovation. Newcomers to the field will greatly appreciate the first third of the book, where much of the jargon surrounding the study, practice and politics of innovation is decodified and explained, and all important definitions and their implications are presented to the reader. But for researchers and those initiating the complex analysis of innovation phenomena, it is the second third of the book that delivers. Drawing upon such different schools of thought as Strategic Management, Industrial Economics and Technology Management, Sarkar proposes a a new, unified theoretical framework within
which to examine the dynamic relationships between competitive pressure, market archetypes, product differentiation and innovation outcomes. In the last third of the book, the author ilustrates the soundness and usefulness of his integrated framework by employing it in the analysis of selected corporate developments (Lego, Barbie, Apple's I-Pod, Netscape, Ikea, to mention but a few) and widely recognisable phenomena like customisation, product life-cycle, disruptive technologies and technology adoption. Much to the practitioners' appreciation, he also discusses in detail what for and how the framework's insights can be employed (including diagnostic tools, metrics and so on) in the Strategic Management of everyday corporate life. Finally, he highlights other areas in which the framework could be applied and which are worthy of further investigation - open innovation and organizational management, for instance.
This book is informative, accurate, up-to-date, easy to read and often downright witty and fun. It provides a significant contribution to the progress of our understanding and practice of innvation, and blessfully bridges the gap between the different disciplines that have tried, in their separate ways, to explain the connection between the determinants, practices and outcomes of innovation.
It is a pitty that figures are, at times not as clear and self-explanatory as they could be, and that the supporting text often does not contribute to clarify matters as it should. I also noticed the existence of many typos and other editorial mistakes. However, none of this is enough to really obscure the rigour, quality, pertinence and straightfowardness of the matters here presented. I hope that these drawbacks can be corrected in upcoming editions of this book and look foward to further theoretical and empirical expansions of the integrated innovation framework proposed. I am quite sure I won't be alone in this!
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